In general, adding value is the process of changing or transforming a product from its original state to a more valuable state. Many raw commodities have intrinsic value in their original state. The value of a changed product is added value, such as processing passion fruits into juice or concentrate. It is important to identify the value-added activities that will support the necessary investment in research, processing and marketing. The application of biotechnology, the engineering of food from raw products to the consumers and the restructuring of the distribution system to and from the producer all provide opportunities for adding value.
smallholder farmers in Kenya have been struggle to value add their products because of the machines needed,costs and expensive certification of standards from the government. this push most farmers beyond their limit. but one farmer from baringo mr buttuk has made it to prepare fresh organic passion fruits right from planting to processing.
After a meeting we had with him on his idea of planting passion fruits we shared all available options
and the most important things in the venture like selecting the right cultivars,proper crop protection,good agricultural practices and marketing options and techniques.
This is where he started by purchasing the right cultivars from reputable sources.
mr buttuk working on his passion fruit farm.
And now the ready products which are value added the juice is organically made with simple method and so healthy for your family.
The next big question is how do they market it simple when you are starting any agribusiness venture proper market research is important.once you have all info and what the market needs produce that which it needs" market oriented production"
his products is on demand at hotels ,homes events and even offices
someone enjoying the healthy glass of fresh baringo juice from buttuk's farm at his office.
so how much is he selling the juice? ksh 100 per ltr and where do i get the juice call him 0717 11 11 22 for deliveries. Do they add any chemicals or additives. No, the juice is naturally blended with no additives.
where will i find information on growing, value addition or agribusiness talk to nickly +254729379092 or email nicklykipkorir@gmail.com.
Is There a book one can buy and learn on how to grow,identify diseases, fertilizer, pesticides and where i could sell my ready passion fruits. yes we have an ebook going for ksh 200 payable to till number 630499 and send your email to 0733912112 and you will have your copy in the mail.
And now the ready products which are value added the juice is organically made with simple method and so healthy for your family.
The next big question is how do they market it simple when you are starting any agribusiness venture proper market research is important.once you have all info and what the market needs produce that which it needs" market oriented production"
his products is on demand at hotels ,homes events and even offices
someone enjoying the healthy glass of fresh baringo juice from buttuk's farm at his office.
so how much is he selling the juice? ksh 100 per ltr and where do i get the juice call him 0717 11 11 22 for deliveries. Do they add any chemicals or additives. No, the juice is naturally blended with no additives.
where will i find information on growing, value addition or agribusiness talk to nickly +254729379092 or email nicklykipkorir@gmail.com.
Is There a book one can buy and learn on how to grow,identify diseases, fertilizer, pesticides and where i could sell my ready passion fruits. yes we have an ebook going for ksh 200 payable to till number 630499 and send your email to 0733912112 and you will have your copy in the mail.
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