© Copyright South
Rift Agri-Business Expo 2014. This
publication is copyright and remains the intellectual property of South Rift
Agri-Business Expo. No part of it
may be reproduced by any means without the prior written permission of South
Rift Agri-Business Expo or unless for the benefit of the expo herein.
“Once in a life you
need a doctor, lawyer and teacher but three times a day you need a farmer.”
- Anonymous
Overview
In
the month of April, 2014, Moi Gardens, Kericho County will open its doors to
welcome over 2,000 enthusiastic farmers to the South Rift Agri-Business Expo.
They
will be treated to over 100 demonstrations and activities for all types and
levels of experience, in the agricultural field. They will enjoy over 100
exhibitions, from all over Kenya and will have the opportunity to connect with
farmers and other agricultural stakeholders, and begin conversations on the
latest trends and technologies in the agricultural space.
In
our quest to host the SOUTH RIFT 2014 AGRI-BUSINESS EXPO in Kericho, we
have selected the theme, “Technologies and Emerging Trends to Drive
Agri-business”.
The
expo will be the first of its kind to be held in the region. As the regional
community faces increasingly complex and interconnected challenges, the links
between people, societies and ideas have never been more important. The expo thus,
will be a platform to help pioneer new partnerships for growth and
sustainability for the future in agriculture.
To
achieve the region pivotal role of food security in the economy, we are aware
that our continued progress depends on interaction and cooperation between
individuals in the region and the rest of the country. This interconnectedness
lies at the heart of who we are and what we do. It is our passion for helping
farmers to network that drives our desire to bring the SOUTH RIFT 2014 AGRI-BUSINESS
EXPO for the first time to the region.
Justification
The
Great Exhibitions of the past brought new concepts to the world: objects, ideas
and knowledge that have forever changed our perspective. They opened the doors
to the unknown; they challenged nations, industries and budding entrepreneurs
alike, to design, to create and to explore.
Inspired
by the same spirit and passion, this Expo will be a significant new source of
solutions to farmers’ outstanding challenges which continue to limit progress
towards a more sustainable, prosperous and stable agricultural economy. The
Expo will define communication and links to farmers while rewarding outstanding
achievements and innovations in agriculture.
The
theme of the Expo, “Technologies and Emerging Trends to Drive Agri-Business”,
emphasizes the importance of technologies and innovation as the best option to
build a sustainable agricultural economy today and in the future. It recognizes
the importance of mobility, sustainability and opportunity as being central to
the development of the region. The convening power of the expo, combined with
the ability and motivation to facilitate and grow partnerships, will help focus
the farmer’s best creative energies in delivering solutions in these domains and
help improve our lives.
Objectives
The
event seeks;
·
To provide a platform to spread awareness
among farmers about new trends in agriculture and different ways to increase
their productivity and quality.
·
To help farmers acquire new markets for their
produce and offer them platform to sell their products and to get more
financial returns.
·
To provide a forum for agricultural
institutions to showcase available agricultural technology and innovation.
·
To provide one-on-one opportunities for
farmers to acquire more information and learn from the exhibitors
·
To provide a meeting point for
agriculture-related institutions in finance, insurance, transport, technology,
and equipment for mutual benefit.
·
To provide a forum for the launch and
promotion of an agri-business group for the stakeholders in the region.
Event
Details
Dates
& Times: 25th
-26th April, 2014.
Location: South-Rift, Kericho County.
Attendees: We
are targeting over 2000 attendees for the two-day expo.
Target
Demographics: Our primary demographic target is males
and female aged between 18 and 35. A comprehensive breakdown of the target
audience is attached.
Cost: Exhibitors will be
charged while attendees will attend the expo for free. A comprehensive
breakdown of the charges is attached. This is consistent with charges for
similar shows as seen from our research.
Parking
&
Transportation: We will have ample parking spaces within
close proximity of the venue to the central business district; it will be
easier for the attendees to get to the venue.
Target
Audience
Based
upon our audience research, our media and promotional campaign is aimed
directly to the following demographic groups:
1. Farming enthusiasts; the south-rift region
is well known for agriculture hence the expo will attract numerous agricultural
enthusiasts in the region who want to learn and network with others in the
field.
2. Active farmers; this group of people will
take the largest share of the participants on that day. The main aim is to get
new markets for their products, learn new ways to increase their productivity
in their farms and explore new opportunities they can leverage in their farms.
3. Agricultural stakeholders; this will consist
largely of government entities and institutions directly involved in
Agriculture. Learning institutions involved in agricultural studies and
research will also find the expo beneficial to their studies in practice.
5. Other markets; this will be the local
residents of the greater south-rift region who would rather go to a show than
stay home, parents who need to pre-occupy their children, people whose existing
plans may have been cancelled due to bad weather and any other curious
onlookers.
Sponsorship
and Exhibition
To
make this happen we will need sponsors and partners and we therefore sincerely
ask that you accompany us in this journey;
Benefits
The
sponsors are categorized as follows with the following benefits;
Gold
Sponsor
The
investment would be: 250,000/=
The
Gold Sponsor investment carries the following benefits:-
·
Your company name and Logo would be displayed
as our sponsor prominently across the whole event.
·
The sponsor logo displayed prominently on all
event promotional materials – website, banners, brochures, fliers etc.
·
Sponsor logo listed throughout all marketing
campaigns – using both direct mail and electronic marketing.
·
Full branding in place using all types of
promotional banners at the podium.
·
Verbal thanks at the event opening ceremony.
·
One gold exhibition space allocated.
·
Logo
included on power point presentation running throughout all the Fair launches.
·
Full-page for your advertising in the
Agribusiness Fair Directory.
Silver
Sponsor
The
investment would be: 150,000/=
The
Silver Sponsor investment carries the following benefits:-
·
Your company name and Logo would be displayed
as our sponsor prominently across the whole event.
·
Sponsor logo listed throughout all marketing
campaigns – using direct mail, electronic marketing, website etc.
·
One gold exhibition space allocated.
·
Verbal thanks at the event opening ceremony.
·
Half – page for your advertising in the
Agribusiness Fair Directory.
Bronze
Sponsor
The
investment would be: 100,000/=
The
Bronze Sponsor investment carries the following benefits:-
·
Your company name and Logo would be displayed
as our sponsor prominently across the whole event.
·
Sponsor logo listed throughout all marketing
campaigns – using direct mail, electronic marketing, website etc.
·
Verbal thanks at the event opening ceremony.
·
One gold exhibition space allocated.
·
Quarter – page for your advertising in the
Agribusiness Fair Directory.
Exhibition
The
exhibitors will pay feesas follows to participate in the expo under the
following packages;
Items
|
Gold
|
Silver
|
Bronze
|
Entry
Fee (Kshs)
|
50,000
|
40,000
|
30,000
|
Tents
|
Tent
and branding
|
Tent
only
|
Tent
only
|
Location
|
Prime
area allocation
|
Medium
section of event
|
Shared
with one other exhibitor
|
Business
Fair Directory
|
Three
quarter page
|
Half
page
|
Quarter
page
|
Tables
|
Two
tables
|
One
table
|
One table
|
Chairs
|
four
chairs
|
Two
chairs
|
Two
chairs
|
Register
as an exhibitor or sponsor and get the chance to mingle with a live audience
and get your product or service widely known and widely used In and around the
region.
Contact
Details
Director
+254 0729 379 092
Event coordinator
Dennis
Bett
Tel +254 0710 274 692
Facebook:
South-Rift Agri-Business Expo 2014
Twitter
handle:@SRABE2014
Website:
srabexpo.kbo.co.ke
#SRABE2014
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