End Of Emotional Farming Era

Kenya's farming sector had hit the highest peak era, where white collar farmers(from the office) were invited by massive media campaigns on the tittles making "millions in 3 months in one acre". many people left their jobs to go farm and make millions, several took loans and used all their investments to set up farms. Many greenhouses and irrigation systems  were sold than ever before. This was the most promising time to Kenya agricultural sector which had been struggling to feed its people. with this there were hopes for better production and increased yields. with time many of this farmers have realized that making millions in farming without due consideration of its rules is impossible. As an agribusiness industry player i decided to find out why most of them  are not getting returns or moving on with farming and i realized that these. Are the things they never considered.

• Vision and Values: A farm is both an extension of the vision and values of the individual(s) who start(s) it, and it has to be carefully planned to make sure that it fits within that vision as well as within the particular confines of the place where it is established.farming is a dirty and  demanding job that needs patience. you cant get anything if you are not willing to roll your sleeve.
• Place Matters: Direct market farms typically aren’t well suited for the rural heartland, so most of them just make calls to their farmhands to find out the progress of the farm. yet most of this farm hands are not experienced.
• Planning: New farms need to have a well designed business plan that takes into consideration individual infrastructure and financial needs, the viability of marketing strategies, and the farmer’s production capacity and knowledge. all these were not their focus but making millions was the agenda 
• Education and Experience: Preparation, knowledge, and training are essential. But so is being able adapt quickly to the unexpected, to persevere when factors beyond one’s control conspire against you, and knowing how/when/what/where to expend time, energy, and resources.coming from the office and farming will never work unless you learn from experts or experienced farmers. farming is all bout experience and doing th right things at th right time. 
• Managing risk: It is helpful to plan careful to manage risk through diversification, financial management, and the ability to withstand a couple of bad seasons.with all this investments out of the 30 farmers i talked to non of them thought of insurance or consulting any investment advisers  
• Start small: For most beginning farmers, we advise starting small to allow time for details to be worked out, for additional learning to occur, and to mitigate the size and scope of problems that will inevitably arise. with the million idea scale was never an issue but maths was the determinant if i am doing 1m in one acre i am doing 10 acres to get 10 m things were easy.
• market: The worst thing for a farmer is to farm anything before knowing where the market is thus many were harvesting crops and could not market them or  the quality was bellow the market demand. if some of them  had visited farmers markets, export companies like vegpro or  lagran (https://www.lagrangroup.co.ke.)  they would have gotten contracts and even companies like lagran could have provided more information on risk management  or a company like amiran for technical support and proper quality seeds to suit the market needs.
• "NEVER FARM WITH EMOTIONS BUT BY PASSION"

The above is offered here not to discourage, but to encourage careful, thoughtful planning. The many links above suggest that “starting a farm” is a topic too large to be contained a single webpage, in a single resource. But this is a great place to start. And the resources listed below should help prospective farmers develop a viable farm plan, and assist existing farmers to scale up, diversify, or modify their operations. if you are a victim of this or you want to start farming and you need further information talk to me through nicklykipkorir@gmail.com or call/whatsapp 0729379092.\

Are you looking for materials to guide you on any field of farming ..our ebooks will help you step by step on the specific areas of interest..

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46 Business plan and proposals for funding
and many other topics
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